I’m not a plastic bag’s specification:
Material : Cotton
Colour : Cream
Dimensions : 36W X 34H X 20D
Designer : Anya Hindmarch
The aim for designing this type of bag is to pass the message about recycle. Try to convey message about not to use plastic bag. But, unfortunately, this bag had create many unhappy issues during the lounching. (as per shown on newspaper)As my oppinion, maybe this is beacuse the bag is limited edition and branded.
If realy is for everybody own good, why they want to sell it in limited edition?? I think this is just a kind of promotion, but still got so many people willing to Q up and buy for that bag…
My comments is: for promotion strategy it’s win. But, for convey recycle message it’s loose.
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